Do you see this versatile bed by Uuio? We love it!


Serious Play: Design in Midcentury America is an exhibition presenting the concept of playfulness in postwar American design as a catalyst for creativity and innovation. It will explore how employing playfulness allowed designers to bring fresh ideas to the American home, children’s toys and play spaces and corporate identities.
This exhibition opened on September 28, 2018, at the Milwaukee Art Museum, before traveling to the Denver Art Museum where it will be on view starting May 5, 2019.
Do not miss it!

Image 1: Charles Eames with the Solar Do-Nothing Machine, 1957.
Image 2: Ray Eames with the first prototype of The Toy, 1950.
Image 3: Herbert Bayer’s Kaleidoscreen installed in Aspen, Colorado, c. 1957.
Image 4: Charles and Ray Eames, Carton City built, 1951.
Image 5: Irving Harper for George Nelson Associates, Kaleidoscope clock, 1959.
Image 6: Henry P. Glass, Swing-Line Toy Chest, 1952. Manufactured by Fleetwood Furniture Company. Photograph by John R. Glembin.
Image 7: Isamu Noguchi, Study model for Play Sculpture, 1965-68.
Image 8: Charles Eames and Ray Eames. Hang-It-All Wall Rack, 1953. Produced by Tigrett Enterprises.


Do you see these explosions of cheerful modern designs by Bumoon? A decal kit named Confetti with different colourful stickers that can be arranged in countless ways—let your creative juices flow! Happy, cool, and smart!


Do you know the iconic life-size plastic dog Puppy designed for Magis? It was made by Eero Aarnio, a design legend.
Now he has made a tiny furniture set that can fit into a doll’s house.
Mini Home and Big Mini Home is a design toy made up of chairs, tables, shelves, couches and the dog; it is a dollhouse for kids, a building set and a puzzle, all in one! We love it!


Christmas is coming, let’s prepare for it!
Thanks to PLAYin CHOC advent calendar we will have the sweetest and the funniest way to wait:
24 drawers with 10g organic chocolate with coconut + 3D puzzle & fun facts card each.
Once each drawer is removed, replace back to front to form a new picture which will be completed on Christmas Eve. The outer sleeve of the advent can also be opened up into a landscape to play with all 24 toys. Santa Claus is coming to town!


We discover these lovely children’s dresses-up by For just one day: they are inspired by theatre, vintage aerialist costumes or eccentric explorers from the past. These clothes capture the spirit, innocence, and freedom of childhood, and obscure the line between clothing and costume. They encouraging children to play and wear pieces with creative expression wherever they choose!


il manuale delle 50 (piccole) rivoluzioni per cambiare il mondo in realtà è una cosa grande.
Le mie figlie mi hanno già sgridato: ho tenuto il manuale in borsa con al seguito bottiglietta d'acqua (ovviamente chiusa male) e l'ho già rovinato e ondulato.
Sembra che lo abbia già utilizzato per la mia piccola rivoluzione.
In realtà l'ho letto, ma la mia rivoluzione non l'ho fatta.
È un progetto di Federico Taddia, giornalista, autore, conduttore radiofonico per Radio 24, e Pierdomenico Baccalario, tra tante cose autore di romanzi d'avventura per ragazzi, con le illustrazioni di Antongionata Ferrari.  
Dopo i volumi dedicati alle 50 missioni segrete e alle ennesime avventure, ecco la rivoluzione.
Non e' un libro, è un vero e proprio manuale con tanto di busta contenente un documento molto importante.
Da mamma, da grande e da donna, amo le rivoluzioni del tipo, prova a rimanere sconnesso, a usare il dizionario, fai una ricerca senza copiare da wikipedia, non seguire la moda, cerca e dai buone notizie... ma soprattutto quella di passare la palla agli "scarsi". Penso da adulto che sia la prova in cui credere di più anche da grande e la più difficile da insegnare ai nostri figli.
Da non perdere. Anche per noi grandi.


Children have been having fun riding tricycles for hundreds of years.
We know that a good quality tricycle can be passed on through generations as a family heirloom. Today the Foxrider retains its style heritage whilst perpetuating the timeless values of quality and fun that have been the hallmark of its success since 1957. Do you know them? Let’s have a look!


Let’s smile with the new Mickey Mouse Capsule Collection by Fermob!
A co-branding exercise with Disney to celebrate the 90th birthday of the world’s most famous mouse! Four products: a full-size iconic Bistro chair for adults and a smaller one for kids, a mobile lamp and a trivet, everything fitted out with Mickey Mouse’s silhouette; Mickey Mouse’s fan come on!


We totally fall in love with Main Sauvage, a French brand of soft and fun toys for kids, focusing on eco-design. Their products are made in an ecological and sustainable way and…they will be available soon in store!


We discover Jeune Premier who is combining parent's wish with child's fantasy, fantastic!


A mission to make every day fun: Illuminated Apparel!


How does Poppik works ? It is a mosaic to complete with stickers. Put colorful stickers on a grid following a numbered code, little by little, a large image appears! 


Wooden toys and furniture made in the Beskid mountains in Poland, here you are Wooden story!


Eguchi Toys is a wonderful Taiwanese brand that creates handmade wooden toys. We find out all the sweetness of Chinese design in the choice of shapes, colors and materials. A company that makes timeless games!


Mister Tody: ecological that are pretty! Discover imaginative play that looks good in your kids room…


Pap Yay is born out of the experience of parenthood: a modern puzzle made of simple geometrical bright shapes, let’s discover it!


Let’s play with the ball that fits every pocket! This is Foooty: choose your color and make all the shapes you want!


Discover more about M.O.T.S. by the designer and researcher Juliette Pépin: an educational design project addressing cultural diversity's constructive effects on children education.
Throughout a designed set of tools and a method of creative activities around foreign scripts and languages, the project encourages children to adopt a positive and curious stance towards pluralism. The design was developed in collaboration with Bobigny preschool Marcel Cachin (France), Professor Cécile Mohamadi, Educational Counselor Elisabeth Schirmer, psychologist Martine Daniel, the 25 children of the Cécile Mohamadi’s class and supervised by Catelijne Van Middelkoop (Design Academy Eindhoven).

photo credists: 1  by Lisa Klappe 2016 - the others by Juliette Pépin 2016


We discover these hand-finished original, beautiful & vibrant costumes by Iwishiwas: a homegrown 100% British brand who wants to capture the spirit and playfulness of a childhood filled with exploration and discovery. It brings joy and fun to every day life and that's why its pieces are conceived to be worn along with everyday clothing. So do not save it for best, make everyday a dressing up day!