BRAND POSITIONING
We provide customer support in brand positioning, using a proprietary map* developed over years of experience in the sector, to meet different strategic needs:
- placement in the segment compared to the main competitors, on the Italian and international market
- identification of overlapping areas, white spaces and elements of originality and distinctiveness
- focus on specific targets or expansion to new targets - presentation of new products, lines, collections
- brand stretching e brand refreshing We also offer specialized consultancy for the needs of market mobility, both outgoing (Italian brands that want to expand internationally) and incoming (positioning of international brands on the Italian market).

* on request we provide sample models and blinds of our proprietary tools

BRAND STORYTELLING
We help the client to identify and formalize the most effective elements of their brand storytelling, from the optimization of the communication drivers to the construction of ad hoc editorial content. The proprietary tool Third time. Emo-rational guide for the optimization of emotional storytelling*, uses the most advanced tools of emotional marketing to translate the rational and functional pluses of the brand (and/or product) into an emotional connection with the public, to optimize effectiveness of communication.

BRAND CONTENT CONSULTING
We identify the most suitable forms and contents for the creation of product placement and branded content formats.
We internally produce all text-based creative content (native content), we directly manage relationships with paper and digital titles and we collaborate with the main specialized production companies for the creation of audiovisual content, guaranteeing knowledge of the system and ad hoc creativity. taylor made.