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kidsroomZOOM!1 is a special home exclusively designed for children, staged and curated by unduetrestella founder Paola Noé together with Austrian children’s furniture designer Thomas Maitz. The project provides a snapshot of contemporary design for children and aims at moving this young, emerging creative scene into the center of public attention. An elegant apartment on the third floor of a residential building, located in an exclusive area in the heart of Milan, will open its doors to international design for children as well as to contemporary artists, publishers and food installations.

Exhibitors will have the opportunity to present their products on a large area of 200 square meters. The exhibition area represents a living space, whose individual rooms are furnished as children’s rooms. Focusing on interpreting the living environment of children, the event also features objects that surround kids in their daily life. To a child, the bedroom is what the whole house represents for an adult: a safe heaven, a cosy place protecting its inhabitants from the outside world. Livened up with useful tools, it is a stage for everyday life and for new adventures. A well-designed children’s bedroom must take into consideration elements of the child’s development process. Furniture and other objects contribute to building the material world around a child and are therefore significant conveyors of meaning. Whether crafted by hand or industrially manufactured, items of furniture and objects for children reveal a lot about adults’ attitudes towards children’s physical and mental development. Designing for kids, one has to consider various factors: intimacy and the system within a family, power, autonomy and personal territory, learning and, above all, the importance of play.

Al2698 (I), Arzu Firuz (FR), az&mut (FR), byBO Design (S), Collect Furniture (DK), Jaell und Tofta (D), Kalon Studios (USA), Kidsonroof (NL), Liliane (NL), Momoll (CH), Ninetonine (E), NONAH! (FR), Nonjetable (FR), Perludi (A), Tukluk (A), WEAMO (GB),White Elephant DesignLab;(A), YellowOffice (I), Samuele Menin, Martina Della Valle (I), Miriam Broggini (I), Martine Camilleri (FR), Jeanne Susplugas (FR), Tarin Gartner (I), Nova Civitas (I).

Images courtesy of Marco De Scalzi.