Studio Mama reimagines the iconic Paul Smith Stripe with a refined and contemporary approach that celebrates colour, rhythm and design heritage. Commissioned to reinterpret one of fashion’s most recognisable patterns, Studio Mama brings a new balance of boldness and sophistication to the stripe, enhancing its versatility across different applications.
The project highlights how thoughtful design can refresh a classic visual identity while staying true to its original spirit — proving that innovation and tradition can coexist beautifully.